BEN BLOGs

Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, entertainment marketing, advertising, influencer programming, and more.

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Why Non-Gaming Companies Should Reach Gaming Audiences

66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don't get involve risk getting left ...

By  Kristin Glushon & Brad Davis    On  12/10/2018

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Faux Influencers. Are They Just Like You?

Brands that align themselves with the right personalities will see real engagement, not the fake kind.

By  Jake Maughan   On  10/31/2018

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How Brands Can Play the Driving Role in the Evolving Influencer Marketing Arena

Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.

By  Kelvin Cery   On  10/23/2018

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Branded Entertainment Network Brings Deep Learning Technology To Its Leading Entertainment Marketing Campaigns

BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.

By  Company Press Release   On  10/17/2018

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A Closer Look at Binge-Watching & Streaming

"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows for ...

By  BEN Insights   On  10/05/2018

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Susan G. Komen Partners with BEN for Breast Cancer Awareness Campaign

Top talent such as Richie Le, OKBaby and Ashely Nicole will help educate audiences around the realities of the disease, bringing awareness and opportunities to fight back.

By  Press Release   On  10/03/2018

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Influencer Integrations Drive Campaign Success

Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.

By  Jessica Armstrong   On  09/28/2018

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Five Steps to Making the Most Impact from Influencer Marketing

While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.

By  Ricky Ray Butler   On  09/25/2018

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How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

By integrating their events and influencer marketing strategies, brands can take a decent sized event and transform it into a global one with tens of millions participating, in real life and online.

By  Ricky Ray Butler   On  09/18/2018

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A Sunny Christmas: Tis the Season for Proactive Q4 Brand Integration

The Q4 holiday season has traditionally been a peak period for the allocation of brand marketing budgets. Last November, TV ad spend grew to $241.3 million in the US during the holiday season, according to eMarketer’s 2016 ...

By  Kristin Glushon   On  08/28/2018

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Keep a Step Ahead: Embrace New Social Media Platforms for Influencer Marketing

Times change swiftly in the world of marketing and advertising, so how easy is it to apply our existing influencer marketing savvy to the inevitable onslaught of new social media platforms and opportunities? Here are a few ...

By  Mark Bassett   On  08/28/2018

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Top Tips for Brand Integration

Branded Entertainment Network’s Stephanie Dade explains how producers can take full advantage of brand partnerships without compromising their creativity.

By  Stephanie Dade   On  08/21/2018

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Branded Entertainment Network Continues Record Year with Highest Grossing Quarter Ever

Branded Entertainment Network announced today that the company is continuing its record-breaking year with April-June 2018 being its highest grossing quarter in BEN Group’s history. The company is on pace to increase its 2018 annual revenue by ...

By  Company Press Release   On  08/01/2018

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BEN Cares Volunteer Day

Branded Entertainment Network organized volunteer days in New York, Los Angeles, and Provo to serve our communities that support us.

By  Jessica Armstrong   On  07/26/2018

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The Definitive Guide to Brand Integration

With more than 35 years of experience under our belt, we have learned that the most effective brand integration needs to be planned and executed as a holistic strategy, stresses Ricky Ray Butler, CEO at BEN.

By  Ricky Ray Butler   On  07/06/2018

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Why Marketers Should Let Brand Integration History Repeat Itself

Today's entertainment outlets are ripe for product placement and brand integration -- but it has to be relevant, stresses Caressa Douglas, BEN SVP of Global Strategic Partnerships.

By  Caressa Douglas   On  06/15/2018

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How is Twitch a Viable Opportunity for Brands and Influencers?

Twitch's specialization ‘video games, pop culture, and conversation’ won’t appeal to everyone, but those that get it, love it, and that’s why by the close of 2017 Twitch was hot on the heels of YouTube, boasting hundreds ...

By  Ricky Ray Butler   On  06/14/2018

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Branded Entertainment Network Visits the NASDAQ

When it comes to viral video, CEO of Branded Entertainment Network Ricky Ray Butler doesn't believe in one-hit wonders. We talked about working with influencers and creating successful campaigns on NASDAQ's Social Media Geek Out.

By  Wes Morton   On  06/14/2018

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Super Heroes, They Use Brands Just Like Us

As audiences celebrate the 10th anniversary of the widely successful Marvel Cinematic Universe, it is easy to forget that Marvel came to life from pen and ink to big and small screens over a few short years.

By  Aaron Frank   On  06/05/2018

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UPCOMING BEN EVENTS

June is rapidly approaching and we’re heading into a busy month here at BEN! But don’t worry, we’ve covered everything below for you so that you don’t miss a beat.

By  Jessica Armstrong   On  05/29/2018

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BEN CMO Discusses Brand Integration, Product Placement, and Influencer Marketing

In the podcasts, Greg Isaacs, the Chief Product and Marketing Officer, discusses what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, ...

By  Greg Isaacs   On  05/22/2018

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The Growing Role of Influencers

The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences

By  Mark Basset   On  05/15/2018

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BEN Announces Record Revenue and a Host of New Clients

BEN’s Record Revenue Bolstered by New Client Wins and Deal Extensions, and Will Expand Client Development Team

   On  05/01/2018

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It’s Time for Marketers to Start Thinking Like Media Companies

Traditional advertising won’t cut it anymore for reaching consumers.

By  Ricky Ray Butler, CEO   On  04/23/2018

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Major Content Trends in 2018

We analyzed this year's pilot season to determine what audiences will be watching in 2018.

By  Kendra Menard   On  03/29/2018

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Toys ‘R’ Us is Gone. Where Does a Toymaker Go Now?

With Toys ‘R’ Us announcing the closure of its 700 stores across the U.S., toy and games brands are faced with fresh dilemmas in reaching their audiences.

By  Ricky Ray Butler, CEO   On  03/29/2018

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Branded Entertainment Network Appoints Ricky Ray Butler as CEO

Founding CEO Gary Shenk to Assume New Role as Executive Chairman

By  Branded Entertainment Network   On  03/19/2018

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Branded Entertainment Network at SXSW 2018

Branded Entertainment Network is prepped and ready to attend the festivities and events at Austin's SXSW media festival – March 9-13, 2018

By  Jessica Armstrong   On  03/08/2018

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How Investing in Indie Film Can Lead to an Oscar Winning Partnership

Brands can play an essential role in the dreams and successes of young filmmakers. Early investments in indie film can result in massive ROI.

By  Stephanie Dade   On  03/07/2018

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Streaming Love

We conducted an internal survey to uncover the truth about Valentine's Day viewing habits, coupled viewing choices, and whether our employees are loyal or adulterous viewing partners!

By  Wes Morton   On  02/12/2018

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BEN ANNOUNCES MULTICULTURAL PROGRAM OFFERINGS FOR BRANDS

Branded Entertainment Network announces a major expansion of multicultural opportunities for clients, as well as hiring Maria Teresa Hernandez as VP of Client Development

   On  02/07/2018

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INTEGRATIONS INTO FUTURISTIC CONTENT CAN BOOST BRANDS TODAY

Integration into futuristic content, although a bigger creative lift, can boost brand perception and appeal for consumers today.

By  Jenny Olson   On  01/31/2018

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INFLUENCERS: YOUR MOST IMPORTANT MEDIA BUY

It is not about shooting for the biggest and most popular name on Instagram, but getting smart about planning and buying.

By  Ricky Ray Butler   On  01/26/2018

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BEN Drives $1 Billion in Integration Value for Brands in 2017

Branded Entertainment Network has announced it delivered over 5000 brand integrations worth in excess of $1 billion during 2017, powered by improvements to its first-of-a-kind industry-leading platform.

By  Company Announcement   On  01/17/2018

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BEN’s 2018 Influencer Predictions

Branded Entertainment Network taps their global influencer experts on the biggest trends to expect in 2018.

By  BEN in the Press   On  01/09/2018

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BEN CARES CULTURE

Branded Entertainment Network organized a series of volunteer and charity events to give back to the communities that support us.

By  Wes Morton   On  12/07/2017

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CAPES, CARS, AND CREDIT CARDS

By  Jenny Olson   On  11/09/2017

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THE EMMYS + PEAK TV: ARE WE THERE YET?

What will Award Season look like a year from now?

By  Jenny Olson    On  09/20/2017

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BEN NAMED TO THE INC. 5000

Branded Entertainment Network makes the Inc. 5000 fastest growing private companies list.

By  Gary Shenk   On  08/17/2017

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REBOOTS, SPIN-OFFS, & REVIVALS

Old has never been so new.

By  Caressa Douglas   On  07/21/2017

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BRANDS TOP THE CHARTS WITH MUSIC VIDEO

A New Frontier for Branded Integrations

By  Erin Schickner   On  07/21/2017

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MINOR MARVELS

The supporting cast creating big opportunities for brand integration

By  Caressa Douglas   On  07/13/2017

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HEY ADVERTISERS

These are the Stories Consumers are Watching

By  Caressa Douglas   On  07/10/2017

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THE NUMBERS DON’T LIE

Orange is the New Black remains the streaming queen.

By  Aaron Frank   On  05/23/2017

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EXPERTS RESPOND ON BEST INFLUENCER MARKETING ROI METRICS

Engagement is key to quantify success

   On  05/09/2017

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BEYOND TV ADVERTISING

5 ways brands can enter the stream.

By  Greg Isaacs   On  04/28/2017

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GETTING TO THE HEART OF EUROPEAN DIGITAL INFLUENCER

BEN invited to speak at Vidcon EU

By  Mark Basset   On  04/18/2017

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WHO’S A STRANGER TO BINGEING

The most binged shows at the start of 2017.

By  Aaron Frank   On  04/18/2017

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ONE SHOW 2017 FINALISTS

For not one, but TWO categories!

   On  04/13/2017

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TIME TO TUNE INTO ENTERTAINMENT ADVERTISING

BEN CMO, Greg Isaacs, on tuning out of traditional advertising and tuning into entertainment advertising.

By  Greg Isaacs   On  03/21/2017

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INFLUENCER MARKETING IN 3 EASY STEPS

Matthew Nielsen from Influencive taps into BEN's Ricky Ray Butler for tricks of the trade and tips for influencers looking to make it big.

By  Ricky Ray Butler   On  03/07/2017

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WHILE VINE CAMERA’S FUTURE IS TBD, THE LESSONS FOR INFLUENCER MARKETING ARE CLEAR

Get ahead of the curve with some influencer insight as we watch this partnership grow

By  Ricky Ray Butler   On  03/03/2017

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2017’S TOP INTEGRATIONS

2017's top integrations from SVP of Content, Caressa Douglas.

By  Caressa Douglas   On  02/27/2017

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THE AGE OF CROSSOVER TALENT

The democratization of content has led to a new age of celebrity

By  Michael Bertolina   On  02/24/2017

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BEN BACKED BY BILL GATES, BETS BIG ON TV PRODUCT PLACEMENT 2.0

Branded TV Content is primed to take off

   On  02/16/2017

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THE FUTURE OF ADVERTISING IS 360 INTEGRATION CAMPAIGNS

Here's how to think about them.

By  Erin Schmidt   On  02/09/2017

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SUPER BOWL LI IS ALL ABOUT DOING IT LIVE

Live from everywhere, it's marketers and the Super Bowl

By  Ricky Ray Butler   On  02/04/2017

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EXECUTING GLOBAL INFLUENCER CAMPAIGNS

Unlike traditional media, social media is not bound by geographical barriers and is, therefore, capable of reaching a much bigger audience than most other forms of advertising

   On  02/02/2017

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BRANDED ENTERTAINMENT NETWORK HONORED WITH DIGIDAY VIDEO AWARD

BEN Recognized for Work with YouTube Creators on First-of-its-kind Live Action Promotional Video for Ubisoft® Tom Clancy’s The Division®: Agent Origins Campaign

   On  01/26/2017

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IT TAKES MORE THAN A PLATFORM TO DATE INFLUENCERS

Influencer marketing exploded in 2016, showing a true disruption and a irrefutable need for this tactic

By  Ricky Ray Butler   On  01/25/2017

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WHAT BRANDS SHOULD EXPECT IN ENTERTAINMENT THIS YEAR

From musicals to global hits, advertisers have more entertainment options than ever

By  Michael Bertolina   On  01/19/2017

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TOP 4 TIPS WHEN WORKING WITH BRANDS

Best Practices for Influencers looking to Partner with Brands

By  Ricky Ray Butler   On  12/29/2016

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PRODUCT PLACEMENT INTEGRATION

Q & A with Caressa Douglas, SVP of Content at BEN

By  Caressa Douglas   On  12/05/2016

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BEN EXPANDS PARTNERSHIP WITH THE PRODUCERS GUILD OF AMERICA (PGA)

Global brands access integration opportunities across the media landscape from some of the most prolific producers in entertainment

  

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BEN TEAM SPEAKS AT NEXT MEDIA CONFERENCE

The BEN team returns to Canada

  

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PRODUCED BY CONFERENCE NY 2016

BEN sponsors the PBCNY 2016

  

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4 RULES TO WORKING WITH INFLUENCERS

Ricky Ray Butler takes on working with Influencers

By  Ricky Ray Butler   On  10/13/2016

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SOCIAL INFLUENCERS AND BRANDS

Brandchannel interview with BEN's CEO, Gary Shenk

By  Gary Shenk   On  10/13/2016

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THE FUTURE OF TV IS DIGITAL INFLUENCERS

Ricky Ray Butler and Zach King take on Adweek NY

By  Ricky Ray Butler   On  09/30/2016

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ADWEEK NY 2016

Ricky Ray Butler and Zach King take on Adweek NY

  

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THE GLOBAL PIVOT TOWARDS BRAND INTEGRATION

A series of interviews hosted by BEN and Campaign during our time at Cannes Lions.

  

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VIDCON 2016

Prepped and ready for the 7th annual Vidcon - June 22-25, 2016

  

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JACK VALE FAMILY INTERVIEW – CVX LIVE 2016

YouTube Prankster talks about the importance of working with brands, and their favorite YouTubers

  

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JARED AND ELLIE INTERVIEW – CVX LIVE 2016

The always fun Jared and Ellie stop by to talk about new and exciting trends in video, which channels inspire them, their relationship with BEN, and as always to have a little bit of fun

  

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PETER HOLLENS INTERVIEW – CVX LIVE 2016

CVX Live 2016YouTube Musician Peter Hollens Talks about emerging digital trends, and how brands can effectively work with influencers

  

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DAN AND LINCOLN MARKHAM INTERVIEW – CVX LIVE 2016

Dan and Lincoln Markham from What’sInside stopped by to give a bit of advice to creators wanting to work with brands, and well as their experience in working with BEN

  

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DAVID ROBERTS INTERVIEW – CVX LIVE 2016

David Roberts a co-founder of CVX, and member of Bored Shorts TV, stopped by to talk ab bit about the digital influencer industry

  

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BANFF WORLD MEDIA FESTIVAL 2016

A global recap of our panel in Banff featuring Caressa Douglas (VP of Brand Integration), Nathan Tan (Associate Director, Brand Partnerships and Experiences, Global Cadillac), and Gonzalo Ruiz De Velasco (Founding Partner or Amsterdam Comunicaion, Producer of ...

  

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WE DON’T ALWAYS TAKE SELFIES BUT WHEN WE DO, IT’S WITH MORGAN FREEMAN

A successful weekend supporting our partners at the Producers Guild of America (PGA) and their members in the creative community at the Sony Pictures Lot

  

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BEN SPEAKS AT ADWEEK ASIA

“Why Working with Digital Influencers is More Powerful than TV Advertising” Panel feat. Ricky Ray Butler and Shirley Richter

  

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BEN AT THE BANFF WORLD MEDIA FESTIVAL

Successful Brand Integration - How it Works and Why it Matters Panel

  

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PRODUCED BY CONFERENCE LA 2016

Platinum Partners and Proud Sponsors of the PBC LA

  

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SONY CRACKLE AND BEN FORM STRATEGY PARTNERSHIP

Sony Crackle to use BEN as its exclusive platform of choice for branded integration campaigns within Crackle content

  

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CANNES LIONS 2016

BEN is making history as a founding partner of this year’s Entertainment Track at Cannes Lions. Caressa Douglas takes the stage with prolific producer, Charles Roven.

  

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ELEVATING THE IMPACT OF BRAND STORYTELLING

Screenvision – an official partner of the Branded Entertainment Network (BEN)

  

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CAPTAIN AMERICA: CIVIL WAR

Press around the new "Captain America: Civil War release featuring Mike Bertolina, VP of Brand Integration

  

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CORBIS ENTERTAINMENT RELAUNCHES AS THE BRANDED ENTERTAINMENT NETWORK (BEN)

Rebranding signals transformation of the company and its focus on empowering advertising with integration opportunities into the world’s most premium entertainment content

  

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IN THIS TOWN, IT’S WHO YOU KNOW

A perspective piece on the Art of Storytelling written by Caressa Douglas, VP of Brand Integration

By  Caressa Douglas   On  04/28/2016

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HOW BRANDS CAN LIVE HAPPILY EVER AFTER

A global executive breakfast debate featuring Ricky Ray Butler and Senior Marketing Professionals in the UK

  

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BATMAN V SUPERMAN

Cars, airlines, apparel and candy make their way into superhero juggernaut” BEN’s very own Mike Bertolina, VP of Brand Integration, was featured in this article from The Wrap

  

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ESP PROPERTIES, A GROUPM AGENCY, FORMS STRATEGIC PARTNERSHIP WITH BEN

ESP will endorse BEN as the platform of choice for brand integration campaigns

  

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CORBIS ENTERTAINMENT CONTINUES GROWTH OF ITS BEN

Brand Integrations continue to become a critical part of a brand’s marketing spend. As a matter of fact, this has increased ten times since 2014