Branded Entertainment Network has announced it delivered over 5000 brand integrations worth in excess of $1 billion during 2017, powered by improvements to its first-of-a-kind industry-leading platform.
SHERMAN OAKS, Calif.--(Business Wire)--Branded Entertainment Network (BEN), which connects global brands to consumers through the power of popular entertainment, has announced it delivered over 5000 brand integrations worth in excess of $1 billion during 2017, powered by improvements to its first-of-a-kind industry-leading platform. To drive further growth in the year ahead, the company is today unveiling additional major enhancements to its four key platform functions: searching integration opportunities, planning integration campaigns, executing the campaigns, and measuring results.
As consumers continue to install ad blockers and eyeballs shift from traditional TV to non-ad supported platforms such as Netflix and Amazon Video, marketers are struggling to reach their customers when traditional ads do not. eMarketer reports that cord-cutting is occurring at a much rapider rate than expected, with 22.2 million people in the U.S. abandoning pay TV during 2017, or 33.2 percent higher than 2016. Meanwhile, leading social platforms continue to garner massive audiences and high levels of engagement, especially with the younger audiences. One-third of the global population and 71 percent of internet users are now active on social media, a 8.2 percent increase from 2016.
“The advertising industry is shifting rapidly and we’re investing significantly in technology solutions to help brands embrace this change and find the best brand integration opportunities in the programming their audiences are watching,” says Gary Shenk, CEO of BEN. “Our goal is to offer the most complete suite of integration tools in the industry, available from a single platform, while our team works tirelessly across production studios and behind the scenes with content creators to find integration opportunities no other platform can match.”
Key enhancements to the BEN platform include:
Major brands working with BEN include Microsoft, Zillow, Honda, Freixenet, Ubisoft, Motorola, GM, Dunkin’ Donuts, Jose Cuervo, CKE Restaurants, Hyundai, Motorola, Orange Theory, Dolby, Wix, Wounded Warrior Project, KFC, and Dyson. In 2017, BEN was listed to the Inc. 5000 list as one of America’s Fastest Growing Private Companies.