BEN CMO Discusses Brand Integration, Product Placement, and Influencer Marketing

In the podcasts, Greg Isaacs, the Chief Product and Marketing Officer, discusses about what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how influencers help the biggest brands in the world promote their products.

By  Greg Isaacs
On 05/22/2018

Listen to part 1 and part 2 of our CMO's discussion on the MarTech Podcast.

Part 1

In this episode, Greg tells us about what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products.


Part 2

In this episode, Greg discusses what measurement and research clients are looking for, and how the BEN marketing department is positioning brand integration in the space.