Ricky Ray Butler and Zach King take on Adweek NY

It’s that time of year when the brightest leaders from the marketing and entertainment industry come together and drop some knowledge at one of the biggest global conferences – Adweek NY. This year, BEN was invited to speak on our own 30-minute presentation titled, “The Future of TV is Digital Influencers” featuring Ricky Ray Butler, SVP of Digital at BEN and Zach King, acclaimed Filmmaker & Instagram/YouTube personality.

Zach King is by no means new to the advertising industry. He has been published many times in articles across publications such as Ad Age regarding his memorable and viral work (you can find examples here). Known for his “mini-masterpieces” Zach King has earned the name of FinalCutKing. This is a well-deserved title for his captivating videos he produces online in partnership with brands. His work has landed him features on The Ellen DeGeneres Show, Good Morning America, Adweek & People Magazine, and recently he was a contender on the hit CBS show The Amazing Race. All eyes are waiting to see what he’s going to do next including his 25 million followers that he has organically generated to date.

This session will be nothing short of sensational. We believe this so much that we will be selecting two lucky individuals to join us and watch the presentation live in NY. Flights and rooms may not be covered, but a ticket for the session on the 29th in September will be gifted to the first few readers that email These tickets won’t last long so please send in your inquiries soon. We look forward to seeing you there!