BATMAN V SUPERMAN

Cars, airlines, apparel and candy make their way into superhero juggernaut” BEN’s very own Mike Bertolina, VP of Brand Integration, was featured in this article from The Wrap


When it comes to a movie with men in tights, gadgets is usually the first category to show up for integration.

When the producers are looking for a specific brand to match up with the film, it has to work creatively for everyone involved — production designers, costume department, and so on — and for this project, the field was very competitive.

Read the full article and a list of most visible wares advertised in ‘Batman v Superman’ here