Cars, airlines, apparel and candy make their way into superhero juggernaut” BEN’s very own Mike Bertolina, VP of Brand Integration, was featured in this article from The Wrap

When it comes to a movie with men in tights, gadgets is usually the first category to show up for integration.

When the producers are looking for a specific brand to match up with the film, it has to work creatively for everyone involved — production designers, costume department, and so on — and for this project, the field was very competitive.

Read the full article and a list of most visible wares advertised in ‘Batman v Superman’ here