Successful Brand Integration – How it Works and Why it Matters Panel

This summer, we are proud to be featured as thought leaders in this year’s Banff World Media Festival. Our very own Caressa Douglas (SVP Brand Integration, BEN) will be leading a discussion on stage with dynamic producers who have will share their exciting views on the landscape of entertainment and the growing expansion of brand integration – how it works and why it matters.

For 37 years, the Banff World Media Festival has brought top leaders from across the evolving media landscape to the heart of the Canadian Rockies for a totally unique experience. The Festival began as an intimate space where unparalleled access and cutting-edge insight could combine to forge relationships, launch new business and aid the ambitious members of a dynamic industry in reaching their goals.

Attracting over 150 Development Executives and a wide-ranging cross-section of television and digital media professionals from around the world, BANFF delivers a comprehensive examination of the most critical issues facing the television and digital media industries through keynotes from industry leaders, contentious panel discussions, expert forecasts, celebrity Master Classes, critical case studies, key strategy sessions and more.

Some additional key individuals speaking this year consists of:

  • Richard Plepler (Chairman and CEO @ HBO)
  • Evan Shapiro (EVP, Digital Enterprises @ NBC Universal)
  • Jens Richter (CEO @ FremantleMedia International)
  • Gina Marchesschi (EVP, Television Development, StudioCanal)
  • Kathleen Grace (CCO, New Form Digital)
  • Mark Crumpacker (Chief Creative and Development Officer @ Chipotle Mexican Grill)
  • Damon Berger (VP, Business Development @ Fullscreen)
  • Peter Mcguinness (Chief Marketing & Brand Officer, Chobani)
  • Chris M. Williams (Chief Audience Officer @ Maker Studios)