Brand Integrations continue to become a critical part of a brand’s marketing spend. As a matter of fact, this has increased ten times since 2014
LOS ANGELES--(BUSINESS WIRE)--The Branded Entertainment Network (BEN), Corbis Entertainment’s world-leading marketplace for branded integration in popular global entertainment, announced today that branded integration continued to propel growth in 2015, adding continuous value to brands and the marketing and advertising industry at large. BEN has seen an astonishing eight times the increase in branded integrations across its platforms in 2015 and ten times the amount of media dollars invested on behalf of brands year over year from 2014 to 2015.
“Since BEN’s inception in 2014, this platform provides brands with the opportunity to integrate seamlessly into premium content in order to uniquely reach their intended target audience”
“Since BEN’s inception in 2014, this platform provides brands with the opportunity to integrate seamlessly into premium content in order to uniquely reach their intended target audience,” said Gary Shenk, Chief Executive Officer of Corbis Entertainment. “We have seen explosive growth in both the brand integration category overall, as well as the number of placements brands are transacting through the BEN platform. Most recently, we introduced the ability for brands to connect with over 20,000 video and digital media influencers, so we anticipate further growth in this area as well in 2016 and beyond.”
BEN is the interactive platform that provides global brands and media buyers with end-to-end access to film, TV, OTT, digital, music video and celebrity brand placement opportunities. The recent enhancements provide brands and advertisers not only with unprecedented access to leading Hollywood films, top-tier premium cable and OTT networks, but with highly-valuable and difficult-to-access brand integration opportunities with leading digital influencers and content creators on YouTube, Vine, Facebook, Snapchat, Twitch, Instagram, and other digital and social media platforms.
Shenk continued, “Brands have continued to embrace our platform, making BEN a leader in the branded entertainment space. We truly believe that branded integrations will continue to grow for the foreseeable future as this is the most powerful marketing tool to align with consumers evolving viewing habits and their increasing tendency to skip over traditional advertisements.”