ESP will endorse BEN as the platform of choice for brand integration campaigns
LOS ANGELES & NEW YORK--(BUSINESS WIRE)--ESP Properties, a sports and entertainment marketing agency dedicated to rightsholders—and part of WPP’s GroupM, the world’s leading media investment management group—announced today it has formed a strategic partnership with The Branded Entertainment Network (BEN), Corbis Entertainment’s world-leading marketplace for branded integration in popular global entertainment.
As part of the agreement, ESP Properties will have access to BEN’s technology, database of content, planning and analytics to enhance advertising, marketing and branded integration campaigns.
Developed by Corbis Entertainment, BEN is an interactive platform that provides end-to-end access to film, TV, OTT, digital, music video and celebrity brand placements. This provides advertising agencies and brands with the ability to find branded integration opportunities based on budget, demographic and other variables within Hollywood films, top-tier premium cable and OTT networks, as well as highly-valuable and difficult-to-access opportunities with leading digital influencers and content creators on YouTube, Vine, Facebook, Snapchat, Twitch, Instagram, and other digital and social media platforms.
Gary Shenk, CEO of Corbis Entertainment, commented, “We are pleased to be partnering with ESP Properties, an agency at the forefront of new approaches to brand advertising, marketing and promotion, and look forward to working within and beyond the WPP network of agencies representing many of the world’s most popular and leading brands. In collaborating with BEN, ESP will be able to offer critically important branded integrations alongside digital media, sports and entertainment partnership opportunities. This approach is even more important today as consumer-viewing habits continue to change and the propensity for commercial avoidance continues to grow.”
John Kristick, Global CEO of ESP Properties said, “Corbis Entertainment has created BEN with real foresight and a clear vision of the importance of branded integration. BEN is an easy-to-use platform that enhances the ability to identify content—whether it’s television, movies, OTT, social media or a live event—and insert brands in a strategic way that delivers a real and measurable return on advertising and marketing dollars. We are excited to partner with Corbis Entertainment and believe BEN will become an integral part of the strategic planning and implementation for many brands