A global executive breakfast debate featuring Ricky Ray Butler and Senior Marketing Professionals in the UK

In the debate
  • Matthew Kershaw Managing Director Content, Iris
  • James Larman Head of Strategy, Drum
  • Ricky Ray Butler Senior Vice-president of digital, BEN
  • Rachel Barnes Editor, Marketing, Chair
  • Jack Gallon Head of Art, MBA
  • Patrick Venning Managing Director, Pernod Ricard UK
  • Matt Davies UK Managing Director, MEC Wavemaker
  • Sophie Robinson Creative Director, Metro

Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.

Brand storytelling is central to marketing strategies; from shaping the overall brand narrative to crafting individual pieces of branded content. But how does it fit into the broader media strategy?

Campaign and Marketing hosted an executive breakfast debate to examine the changing landscape of brand storytelling, content and narrative, and how to craft engaging stories around brands. Senior marketing professionals gathered in the prestigious Haymarket Hotel for a wide-ranging debate that covered how to define success in brand storytelling, how brand ambassadors can embrace the brand’s culture and how big data can influence content.

Read the full write-up here