CVX Live 2016YouTube Musician Peter Hollens Talks about emerging digital trends, and how brands can effectively work with influencers

BEN was able to catch up with YouTube musician Peter Hollens to ask him a few questions about the digital influencer and creator industry.

Peter opened up by talking about how excited he is about Facebook video, and how having multiple platforms is now making it easier than ever before for creators and brands alike to create a larger impact for themselves through these channels.

Peter also talked about how giving creators their creative freedom is key in making sure brands have a solid working relationship with these influencers. He also talked about how valuable many of the smaller midsized channels can be in helping brands spread their message.

He ended his interview by talking about his friends, DevinSupertram, ThePianoGuys, and lindseyStirling and how their channels are some that he personally looks up to.