A successful weekend supporting our partners at the Producers Guild of America (PGA) and their members in the creative community at the Sony Pictures Lot
This year’s eight annual Produced By Conference LA at the Sony Pictures Lot may have been our best year yet! From our chic outdoor patio lounge, to the amazing producers we were able to spend time with to the panels we watched that were engaging and insightful - we had a memorable experience as proud sponsors of the PGA.
100 key producers/speakers who were be featured included Morgan Freeman, Elizabeth Banks, Joe & Anthony Russo, Lori McCreary, Paul Feig, and many more. Many of which, the BEN team was able to meet with. The Produced by Conference, a signature event of the PGA, showcases influential decision-makers in the entertainment industry who represent the best of the vibrant and diverse Hollywood creative community working in film, television, and digital.
This weekend, we were a resource for Hollywood’s best. While showcasing our growth and looking the part, we shared meaningful discussions of industry trends with producers, reinvigorated our deep rooted relationships in the industry, and hosted demo stations to tell people about our efforts at the Branded Entertainment Network. Even Caressa Douglas, VP of Brand Integration, was pulled aside for an interview with the guild. Look out for this video as it is scheduled to be released mid-July!
All in all, this was a very successful star studded weekend!