Greyhound Influencer Travel Campaign

We positioned Greyhound as a convenient and comfortable way to travel to destinations all across the country while showcasing the amenities available on the bus fleet.

THE CHALLENGE

Position Greyhound as a convenient and comfortable way to travel to destinations all across the country while showcasing the amenities available on the bus fleet.  

THE SOLUTION

We partnered with 3 mid-tier influencers who traveled with Greyhound on a weekend getaway. Each influencer created 2 videos, one that lived on their channel and one that lived on Greyhound’s channel.

THE RESULTS

The creators enjoyed collaborating and traveling with Greyhound, producing authentic, organic content which was positively received by over 95.65% of viewers. The campaign generated over 250k views and over 10.7k likes and comments.