Heineken Portfolio Cross-Platform

Creating a Brand Legacy by Integrating the Heineken Portfolio Across Film, TV, and Streaming for 25 years

THE CHALLENGE

Manage & execute the entertainment marketing program for Heineken USA’s entire portfolio of beer brands including Heineken, Heineken Light, Dos Equis, Strongbow Hard Cider, Tecate, Newcastle Brown Ale, Amstel Light, and Red Stripe.

THE SOLUTION

BEN integrated Heineken, and its portfolio of brands, across entertainment through production driven placements, fee-driven deals, influencer marketing, industry and trade events, and talent engagements. We delivered thousands of iconic brand integrations in high impact and popular shows. Memorable integrations include James Bond, The Hangover, Austin Powers, Narcos, Ray Donovan, Billions, Sopranos, Will & Grace, Californication, and many more.

THE RESULTS

Over a five year term, we executed close to 1500 integrations that delivered approximately 5 billion total global impressions across film, TV, premium cable, and streaming TV.