Moonlite Story Time Influencer Campaign

We tasked family and mom influencers to create sponsored posts, showing how Moonlite makes story time a magical experience.

THE CHALLENGE

Maximize awareness around launch of a new storytelling app and mobile attachment in order to generate purchase intent and drive sales.

THE SOLUTION

BEN activated Family and Mom Influencers to integrate Moonlite into thematically relevant vlog and Instagram content around story time, bedtime, and beyond.

THE RESULTS

Influencers organically showed how to use Moonlite and how it transforms story time into an interactive and ‘magical’ experience. 98.15% of audiences approved of the content. BEN delivered a CTR to site of .47%, nearly double the average rich media CTR, and over 1 million views across channels.