Maximize awareness around launch of a new storytelling app and mobile attachment in order to generate purchase intent and drive sales.
BEN activated Family and Mom Influencers to integrate Moonlite into thematically relevant vlog and Instagram content around story time, bedtime, and beyond.
Influencers organically showed how to use Moonlite and how it transforms story time into an interactive and ‘magical’ experience. 98.15% of audiences approved of the content. BEN delivered a CTR to site of .47%, nearly double the average rich media CTR, and over 1 million views across channels.