L’Oreal reached out to BEN to promote their new Biotherm Aquasource Gel. BEN worked with beauty and fashion influencers to promote L’Oreal’s new product across multiple social channels.
BEN tasked both mid and large-sized beauty and fashion influencers to promote the L’Oreal moisturizer to their audience. The videos showed the product's benefits and the reason for use. In addition, 3 top beauty gurus gave away a Folli Follie Biotherm bracelet on their Instagram to their followers.
The campaign resulted in 4.5 million views and over 200K likes. Through giveaways, influencers were able to provide product samples of the Folli Follie Biotherm Bracelet as well. In addition, the cross platform campaign reached over 4 million Instagram followers.