DYSON CORDFREE CAMPAIGN 2016

BEN executed Dyson’s cross platform Cordfree campaign for 2016 across TV, streaming, influencer, and digital native content.

THE CHALLENGE

Utilize pop culture to continue to build a conversation around Dyson’s cordfree technology, and it’s ability to change the way you think about cleaning. By showcasing versatility and ease of use through the different verticals Dyson’s target is consuming, we are able to reinforce behavior and drive purchase of new machines.

THE SOLUTION

BEN delivered ongoing awareness for Dyson through scripted content integrations. Additionally we amplified around Dyson’s key tentpoles of Spring, Mother’s Day and Black Friday with influencer, celebrity, custom digital and unscripted content.

THE RESULTS

The campaign grossed over 94 million impressions and overdelivered on all metrics. The results – a 444%+ ROI on media spend and over $3.53 million dollars in media value across TV, OTT, and influencer.