Go RVing wanted to secure a top-tier national platform that provided consistent brand messaging to drive sales and awareness surrounding the company’s most important time of the year, summer road trip season.
BEN worked with the Ellen Show production team to develop a summer road trip series with historian and Ellen’s treasured guest, Macey Hensley and her family. The program consisted of two broadcast mentions on The Ellen Degeneres Show, coupled with a three part digital series spanning July – September. Throughout summer, Go RVing completely owned the opportunity with organic verbal mentions from Ellen, shots of the RV throughout the trip as well as logo clips featured across the board to ensure consumers naturally connected the brand as the go-to RV source for family trips.
Between the Ellen Degeneres Show, EllenTube/EllenTV digital series and full support from Ellen’s social media platforms, the campaign totaled over 15 million views/impressions with over 440 million social media impressions.