The BEN team was challenged by Dyson to find integration opportunities that will showcase the brand as the leading choice in vacuums for households in exciting content.
“ We recognized the opportunity to help Dyson align with a commonly-underserved, yet incredibly upscale viewer skew in the fresh original series from Netflix “Grace and Frankie”. We made a powerfully fashionable match in an early, comedic scene featuring model-turned-actress Brooklyn Decker. While making plans with her sister, she maneuvers the effortlessly-upscale DC59 Motorhead: Dyson Digital Slim™, impossible to miss in bold pink, around the living room of her picturesque La Jolla, California home. Her character provides a picturesque integration with the powerful cleaning and versatile ease of use the Dyson brand is internationally recognized for.
Nearly five million viewer impressions, upon premiere in May 2015, through Netflix’s worldwide audience channels. Partnerships like these allow us unprecedented reach to help brands form totally unexpected and truly innovative connections between their products and services through massive exposure.