HYUNDAI FUN DAY

Jimmy Kimmel Live Television Integration

THE CHALLENGE

For the new Hyundai Sonata 2018 launch, the brand desired to show that Hyundai “Makes Things Better” to position their new model as an exciting and fun vehicle to drive. Hyundai Fun day THE SOLUTION BEN integrated Hyundai into Jimmy Kimmel Live. In the segment several people, who confessed to having a bad day, were treated to a day of fun with Guillermo and the new Sonata.

THE SOLUTION

BEN integrated Hyundai into Jimmy Kimmel Live. In the segment several people, who confessed to having a bad day, were treated to a day of fun with Guillermo and the new Sonata.
-90 second branded comedy with Jimmy Kimmel cast and filmed on location and inside the new model. -4x10 second visual bumper lead ins to the integration. -Extension of the segment onto Jimmy Kimmel Live YouTube

THE RESULTS

The integration and extensions garnered over 20.5 million impressions and Hyundai saw a 1030% ROI on media spend.

  • 10.5MM Impressions
  • 354.9%ROI on media spend
  • Added Value brand bumpers and digital