INDEPENDENT SPIRIT AWARDS

Heineken presence as the premium beer of the Hollywood community

THE CHALLENGE

Heineken always looks for creative ways to align the brand with Awards Season and continue their presence as the premium beer of the Hollywood community.

THE SOLUTION

The Independent Spirit Awards is the award show dedicated to independent filmmakers. BEN works with several independent filmmakers throughout the year on Heineken integration opportunities so the alignment between Heineken and The Independent Spirit Awards was a natural fit.

THE RESULTS

BEN worked with Heineken to build out Heineken’s on-site footprint throughout the show which included presence on the step & repeat, Heineken tray passers, buckets on all of the tables throughout the show and two exclusive Heineken bars. BEN also worked to capture photos of the celebrities in attendance that was then pitched out to entertainment media outlets. BEN secured over 56 press hits garnering over 579 million media impressions including in-book press hits in People Magazine and US weekly.