Bvlgari came to the BEN team with interest in being integrated into high-end music video opportunities for their line of luxury sunglasses. One particular artist on their wish list was Jennifer Lopez.
Through our network of contacts across record labels, we secured an integration opportunity in Jennifer Lopez’s album trailer featuring hands on usage with a pair of Bvlgari sunglasses. Jennifer Lopez was an ideal target to help communicate brand messaging and through her 10th album featuring many collaborations with global celebrities, the sunglasses were highlighted in the height of anticipation for the album release.
In addition to the integration, we were also able to negotiate rights for the client to publicize and promote the placement worldwide. The integration alone garnered 12.3M impressions which generated $333K in media value back to the client. Not to mention an implied endorsement from an award winning global artist.