To develop and execute the first ever National Bubbly Day while establishing Freixenet Cava as the official owner of the day.
BEN developed a multi-pronged approach to launch Feixenet’s inaugural National Bubbly Day – a holiday created and owned by the bubbly Cava brand. The 360 program included: a Los Angeles based digital influencer pool party, Instagram takeover by top influencer Alexa Losey, a dedicated press release, and media partnerships with Who What Wear & My Domain. The comprehensive campaign strategy ensured maximum exposure on a National level.
The program generated approximately 100 million national impressions across all channels. Combined social posts received 340,000+ engagements and Freixenet’s press release was picked-up by national media outlets as well as featured on the Reuters billboard, located at the heart of Times Square.