NATIONAL BUBBLY DAY CAMPAIGN

Influencer Launch Campaign for National Bubbly Day

THE CHALLENGE

To develop and execute the first ever National Bubbly Day while establishing Freixenet Cava as the official owner of the day.

THE SOLUTION

BEN developed a multi-pronged approach to launch Feixenet’s inaugural National Bubbly Day – a holiday created and owned by the bubbly Cava brand. The 360 program included: a Los Angeles based digital influencer pool party, Instagram takeover by top influencer Alexa Losey, a dedicated press release, and media partnerships with Who What Wear & My Domain. The comprehensive campaign strategy ensured maximum exposure on a National level.

THE RESULTS

The program generated approximately 100 million national impressions across all channels. Combined social posts received 340,000+ engagements and Freixenet’s press release was picked-up by national media outlets as well as featured on the Reuters billboard, located at the heart of Times Square.