To elevate the Proximo portfolio within the entertainment space by reaching their target consumer through Scripted Content, Music Video, and Influencer channels to heighten brand relevancy and disrupt competitors.
BEN developed a strategic plan for each brand in the portfolio to secure premium integrations in all entertainment verticals. From integrations across the portfolio in the hottest TV shows and films - to creating custom content with Legendary Digital Networks and Kraken Rum - to integrating Three Olives vodka in DNCE’s “Kissing Strangers” music video – to amplifying Jose Cuervo’s Dia de Los Muertos campaign through influencers, BEN was able to deliver a consistent thread of visibility for Proximo within the entertainment space. e
BEN was able to deliver a successful multi-platform campaign for Proximo that garnered over $8.5M in media value, over 875 million TV/film impressions, 400k digital impressions, and over 360k influencer video views.