PROXIMO CROSS-PLATFORM 2017

Reaching Proximo drinkers on every entertainment channel.

THE CHALLENGE

To elevate the Proximo portfolio within the entertainment space by reaching their target consumer through Scripted Content, Music Video, and Influencer channels to heighten brand relevancy and disrupt competitors.

THE SOLUTION

BEN developed a strategic plan for each brand in the portfolio to secure premium integrations in all entertainment verticals. From integrations across the portfolio in the hottest TV shows and films - to creating custom content with Legendary Digital Networks and Kraken Rum - to integrating Three Olives vodka in DNCE’s “Kissing Strangers” music video – to amplifying Jose Cuervo’s Dia de Los Muertos campaign through influencers, BEN was able to deliver a consistent thread of visibility for Proximo within the entertainment space. e

THE RESULTS

BEN was able to deliver a successful multi-platform campaign for Proximo that garnered over $8.5M in media value, over 875 million TV/film impressions, 400k digital impressions, and over 360k influencer video views.