REAL HUSBANDS OF HOLLYWOOD

Kevin Hart loves his new soda stream

THE CHALLENGE

To establish Sodastream as an in home staple appliance for affluent consumers who love carbonated beverages and have an environmentally conscious mindset..

THE SOLUTION

In the faux reality-style sitcom “Real Husbands of Hollywood”, BEN tapped into existing contacts as this show mines humor from the surreal, fictionalized lives of entertainment celebrities like Hart, Nick Cannon and Nelly — so audiences are naturally attuned to the clothes they wear, the cars they drive and the brands they're depicted as using in their own homes.

Due to our support for the production, we were able to secure an integration that empowered the show writers to weave an entire storyline around Hart’s character scrambling to please demanding houseguests while he whips up his favorite Sodastream concoction.

THE RESULTS

In this integration, we locked in 24 seconds of air time, 3 verbal mentions, and over 1M viewer impressions through the BET network. In addition, Sodastream was established as a staple appliance on set and has been utilized in subsequent episodes throughout the season generating even more exposure for the brand.