0

THE BACHELOR

 Increase awareness of both Bimini as a destination in the Bahamas, as well as the Resorts World Bimini hotel and its amenities

THE CHALLENGE

The BEN team was challenged to increase awareness of both Bimini as a destination in the Bahamas, as well as the Resorts World Bimini hotel and its amenities.

THE SOLUTION

The Bachelor on ABC is the highest indexing primetime broadcast non-sports series as was a seemingly perfect fit for the Bimini brand. Bimini was featured as one of the international locations on the show, in a 2-hour primetime episode showcasing the remaining ladies flying in, exploring the resort and participating in romantic dates around the island.

THE RESULTS

The Bachelor on ABC is the highest indexing primetime broadcast non-sports series as was a seemingly perfect fit for the Bimini brand. Bimini was featured as one of the international locations on the show, in a 2-hour primetime episode showcasing the remaining ladies flying in, exploring the resort and participating in romantic dates around the island.