The BEN team was challenged to increase awareness of both Bimini as a destination in the Bahamas, as well as the Resorts World Bimini hotel and its amenities.
The Bachelor on ABC is the highest indexing primetime broadcast non-sports series as was a seemingly perfect fit for the Bimini brand. Bimini was featured as one of the international locations on the show, in a 2-hour primetime episode showcasing the remaining ladies flying in, exploring the resort and participating in romantic dates around the island.