Wounded Warrior Project tasked BEN to raise awareness for their charity around Veteran’s Day and drive conversation around the brand through Q4, a key donation window for the organization.
BEN delivered key messaging by executing a cross-platform campaign, targeting both donors and warriors. Activations included an episode takeover on ABC’s “The View”, celebrity social posts with Shaquille O’Neil and Nick Jonas, plus a multi-video YouTube campaign with influencers such as Furious Pete. The campaign created a lasting impact throughout Wounded Warrior’s key donation window.
The cross-platform campaign, including YouTube and Primetime TV, over a three-month period, produced huge dividends for the Wounded Warrior Project. The campaign garnered over 9 million impressions with over 25 pieces of content.