Chatbooks captures 6x increase in acquisition scale.

Chatbooks looked to drive mobile app installs and boost product sales.

THE OBJECTIVE

Drive installs of the Chatbooks’ mobile app and increase new purchases of the company's popular user-generated photo books.

THE SOLUTION

A combined effort of AI and BEN’s expert team accurately predicted the number of views across YouTube and Instagram for each influencer prior to use, helping maximize budget by allowing a higher volume of creators. BEN’s AI also revealed that influencer channels with interior design and family-related content would perform the best, and subsequent brand integrations increased their customer acquisition from influencers.

THE RESULTS

BEN scaled the number of Influencer-driven acquisitions by over 6x, and efforts show many of the customers became repeat buyers. There has also been an average 2.6x organic lift in customer acquisitions. As a result, Chatbooks allocates 15% of their marketing budget to influencer marketing.

"The ability for AI-driven influencer marketing to scale has been exceptional. This has become one of our best-performing channels." — Gerardo Castillo, Director of Performance Marketing at Chatbooks

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