Cheerios Integration Campaign

Streaming TV & Film
Cheerios in Dead to Me

The Challenge

Cheerios tasked Branded Entertainment Network with developing a campaign that increased exposure of the Cheerios brand in non-ad supported content such as streaming and feature film.

Cheerios in Fuller House

The Solution

BEN worked to educate content creators about the Cheerios product line and coordinated with the brand’s priority productions to create hero moments in properties such as Fuller House and Dead to Me on Netflix.

The Results

The brand fully embraced BEN’s hybrid model, targeting integrations in top tier content and newer, unproven properties like Northern Rescue on Netflix. This allowed them to maximize their investment and reach, generating a well-rounded campaign that delivered 16.7 million impressions via 14 premium/prominent Cheerios placements across streaming platform shows.

Cheerios tasked Branded Entertainment Network to increase exposure of the Cheerios brand in non-ad supported content such as streaming and feature film.
Cheerios in Grace & Frankie

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