Cheerios Integration Campaign
Cheerios tasked Branded Entertainment Network with developing a campaign that increased exposure of the Cheerios brand in non-ad supported content such as streaming and feature film.
BEN worked to educate content creators about the Cheerios product line and coordinated with the brand’s priority productions to create hero moments in properties such as Fuller House on Netflix and Marvelous Mrs. Maisel on Amazon Prime.
The brand fully embraced BEN’s hybrid model, targeting integrations in top tier content as well as mid-tier (SMILF on Showtime) and newer, unproven properties like Northern Rescue on Netflix. This allowed them to maximize their investment and reach, generating a well-rounded campaign that over-delivered in impressions by 243%. The BEN team secured 14 premium/prominent Cheerios placements and was able to lower the overall campaign CPM to under $15.