Case Study at a Glance
Proximo Spirits is an alcoholic beverage importer and international distributor.
Jersey City, NJ
AI platform capability to identify premium creators in key verticals (lifestyle, fashion, fitness, food & bev, travel);
Highly accurate AI-generated performance predictions;
Existing relationships with desired creators.
Drive brand awareness and consideration for 1800 Cristalino, securing it as the preferred tequila for celebrations.
Raise awareness around 1800 Cristalino across key markets: California, Texas, New York/New Jersey and Florida.
Instagram (Posts, Stories, and Reels)
A Leap of Faith Leads to
Tequila is a key ingredient for any celebration—but not just any tequila. To establish 1800 Cristalino as the perfect drink for the most epic events, Proximo Spirits knew it needed to enlist the help of premium influencers who live the luxurious lifestyle that 1800 embodies. The brand teamed up with BEN to reach audiences in target markets, including California, Texas, and neighboring New York and New Jersey, and began building a campaign aimed at raising brand awareness and driving purchase consideration.
Proximo tasked influencers with developing Instagram content showcasing how they celebrated Cinco de Mayo with 1800 Cristalino, since the campaign launched just in time for the holiday. The company wanted high energy, a luxury feel, and an all-around good time. To pinpoint the right people to help achieve these goals, BEN used its artificial intelligence platform to analyze historical click-through rates and view predictions. The resulting list of 16 creators was a mix of influencers across geographies, including a name BEN had worked with on a past Proximo campaign: Benny Soliven.
Though Benny had a proven track record of success for the brand, Proximo wasn’t sure that the concept was right for the campaign, since Soliven’s content concept—posing as Bob Ross and painting a glass of tequila—deviated somewhat from the brand’s ask.
Still, BEN stood by its recommendation and, thanks to a long-standing relationship built on trust and consistent overperformance, Proximo decided to trust the creator. And the decision paid off: Benny’s video became the best-performing piece of content from the campaign, with over 494K views on his Instagram story—exceeding predicted views by 13x. His story also generated 7,260 clicks, representing a 1.47% CTR.