Moonlite Story Time Influencer Campaign
Influencer
We tasked family and mom influencers to create sponsored posts, showing how Moonlite makes story time a magical experience.
THE CHALLENGE
Maximize awareness around launch of a new storytelling app and mobile attachment in order to generate purchase intent and drive sales.
THE SOLUTION
BEN activated Family and Mom Influencers to integrate Moonlite into thematically relevant vlog and Instagram content around story time, bedtime, and beyond.
THE RESULTS
Influencers organically showed how to use Moonlite and how it transforms story time into an interactive and ‘magical’ experience. 98.15% of audiences approved of the content. BEN delivered a CTR to site of .47%, nearly double the average rich media CTR, and over 1 million views across channels.
