National Bubbly Day Campaign
We created the influencer launch campaign that established National Bubbly Day.
To develop and execute the first ever National Bubbly Day while establishing Freixenet Cava as the official owner of the day.
BEN developed a multi-pronged approach to launch Freixenet’s inaugural National Bubbly Day – a holiday created and owned by the bubbly Cava brand. The 360 program included: a Los Angeles based digital influencer pool party, Instagram takeover by top influencer Alexa Losey, a dedicated press release, and media partnerships with Who What Wear & My Domain. The comprehensive campaign strategy ensured maximum exposure on a National level.
The program generated approximately 100 million national impressions across all channels. Combined social posts received 340,000+ engagements and Freixenet’s press release was picked-up by national media outlets as well as featured on the Reuters billboard, located at the heart of Times Square.