Proximo Music Campaign
Proximo tasked BEN to align its portfolio of brands with music related content to increase brand awareness among its target millennial demographic.
BEN sought to establish Proximo's suite of brands as staples in music culture by strategically placing its portfolio in music video content.
Spirit brands naturally lend themselves to music video opportunities due to the upbeat nature of storytelling through music. These videos crossed over multiple different genres including pop, hip-hop and alternative rock to maximize the reach to different audiences.
BEN secured over 20 music integrations on behalf three brands in the span of 18 months. The music videos have over 500 million views and counting.