Susan G. Komen Influencer Campaign
Increasing awareness of the Susan G. Komen charity and the fight against breast cancer while driving online engagement and donations.
We were tasked to increase awareness of the Susan G. Komen charity and the fight against breast cancer, while driving online engagement and donations
We partnered with influencers to post content over 2 pulse points in October for Breast Cancer Awareness Month and 1 pulse point on Giving Tuesday in November. Influencers posted their content on YouTube and via Instagram stories. The content included a strong CTA to donate to Susan G. Komen and join the fight against breast cancer.
The campaign resulted in over 2 million total impressions and close to 5 thousand clicks or engagements to learn more or donate!