Visible Music Campaign
Launching Visible within music video to reach new audiences.
BEN was tasked with driving awareness for Verizon’s new subscription-based phone service Visible through an expansive music video integration campaign.
BEN secured a total of five music videos across different genres to organically integrate Visible into the video. To create additional awareness and integrate key messaging, BEN secured social amplification from the artists for French Montana, Blanco Brown and Wallows. To expand the alignment with the emerging artist Wallows, Visible sponsored their release event for the band’s debut album as well as amplifying their partnerships via Instagram stories from the band’s handle.
Amplifying the music video integration, allowed BEN to create an additional presence for the brand beyond their music video campaigns with a 360 approach. The Wallows amplification via stories received over 50k views while the collective music videos received over 59 million views in 30 days. We over-delivered all campaign targets by more than 613%.