Cross-platform campaign produces 9 million impressions with 25 pieces of content for Wounded Warrior Project.

Streaming Influencer TV & Film Cross Platform


Wounded Warrior Project tasked BEN to raise awareness for their charity around Veteran’s Day and drive conversation around the brand through Q4, a key donation window for the organization.


BEN delivered key messaging by executing a cross-platform campaign, targeting both donors and warriors. Activations included an episode takeover on ABC’s “The View”, celebrity social posts with Shaquille O’Neil and Nick Jonas, plus a multi-video YouTube campaign with influencers such as Furious Pete. The campaign created a lasting impact throughout Wounded Warrior’s key donation window.


The cross-platform campaign, including YouTube and Primetime TV, over a three-month period, produced huge dividends for the Wounded Warrior Project. The campaign garnered over 9 million impressions with over 25 pieces of content.

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