Cross-platform campaign produces 9 million impressions with 25 pieces of content for Wounded Warrior Project.
Wounded Warrior Project tasked BEN to raise awareness for their charity around Veteran’s Day and drive conversation around the brand through Q4, a key donation window for the organization.
BEN delivered key messaging by executing a cross-platform campaign, targeting both donors and warriors. Activations included an episode takeover on ABC’s “The View”, celebrity social posts with Shaquille O’Neil and Nick Jonas, plus a multi-video YouTube campaign with influencers such as Furious Pete. The campaign created a lasting impact throughout Wounded Warrior’s key donation window.
The cross-platform campaign, including YouTube and Primetime TV, over a three-month period, produced huge dividends for the Wounded Warrior Project. The campaign garnered over 9 million impressions with over 25 pieces of content.