Zillow cross-platform campaign garners 300% return on media spend.

Influencer Product Placement Cross Platform

The Cross Platform Entertainment Campaign took Zillow inside influencer, TV, and streaming programming.

THE CHALLENGE

Zillow wanted their brand to become synonymous with “home” and reach a target audience of anyone trying to buy a home in the next 12 months.

THE SOLUTION

BEN constructed a multi-channel, entertainment campaign across TV and Influencer content to keep Zillow top of mind during “home” moments. Additionally BEN managed production of a custom digital series in which celebrities explain how their house became a home.

THE RESULTS

The campaign had over 16.3 million media impressions across all platforms, garnered a 300% return on media spend for the Zillow brand.

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