Zillow cross-platform campaign garners 300% return on media spend and over $1.5 million in media value.
The Cross Platform Entertainment Campaign took Zillow inside influencer, TV, and streaming programming.
Zillow wanted their brand to become synonymous with “home” and reach a target audience of anyone trying to buy a home in the next 12 months.
BEN constructed a multi-channel, entertainment campaign across TV, OTT, Influencer, and celebrity to keep Zillow top of mind during “home” moments. Additionally BEN managed production of a custom digital series in which celebrities explain how their house became a home.
The campaign had over 16.3 million media impressions across all platforms, garnered a 300% return on media spend, and generated over 1.5 million in media value for the Zillow brand.