Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.
"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows for ...
By BEN Insights On 10/05/2018
Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
By Jessica Armstrong On 09/28/2018
While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.
By Ricky Ray Butler On 09/25/2018
By integrating their events and influencer marketing strategies, brands can take a decent sized event and transform it into a global one with tens of millions participating, in real life and online.
By Ricky Ray Butler On 09/18/2018
The Q4 holiday season has traditionally been a peak period for the allocation of brand marketing budgets. Last November, TV ad spend grew to $241.3 million in the US during the holiday season, according to eMarketer’s 2016 ...
By Kristin Glushon On 08/28/2018
Branded Entertainment Network’s Stephanie Dade explains how producers can take full advantage of brand partnerships without compromising their creativity.
By Stephanie Dade On 08/21/2018