Cross Platform

Why Non-Gaming Companies Should Reach Gaming Audiences

66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.

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A Closer Look at Binge Watching & Streaming

"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.

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A Sunny Christmas: Tis the Season for Proactive Q4 Brand Integration

With audiences harder than ever to reach through traditional advertising, marketers are turning to brand integration as a way to break through the clutter during the all-important holiday season. Brand integration in film, television and, increasingly, influencer channels present robust opportunities for marketers to reach audiences by leveraging a behavior consumer often indulge in over[...] Learn More

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