Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.
Today's entertainment outlets are ripe for product placement and brand integration -- but it has to be relevant, stresses Caressa Douglas, BEN SVP of Global Strategic Partnerships.
By Caressa Douglas On 06/15/2018
Twitch's specialization ‘video games, pop culture, and conversation’ won’t appeal to everyone, but those that get it, love it, and that’s why by the close of 2017 Twitch was hot on the heels of YouTube, boasting hundreds ...
By Ricky Ray Butler On 06/14/2018
When it comes to viral video, CEO of Branded Entertainment Network Ricky Ray Butler doesn't believe in one-hit wonders. We talked about working with influencers and creating successful campaigns on NASDAQ's Social Media Geek Out.
By Wes Morton On 06/14/2018
June is rapidly approaching and we’re heading into a busy month here at BEN! But don’t worry, we’ve covered everything below for you so that you don’t miss a beat.
By Jessica Armstrong On 05/29/2018
In the podcasts, Greg Isaacs, the Chief Product and Marketing Officer, discusses what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, ...
By Greg Isaacs On 05/22/2018
The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences
By Mark Basset On 05/15/2018