Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.
Brands that align themselves with the right personalities will see real engagement, not the fake kind.
By Jake Maughan On 10/31/2018
Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
By Kelvin Cery On 10/23/2018
Branded Entertainment Network Brings Deep Learning Technology To Its Leading Entertainment Marketing Campaigns
BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.
By Company Press Release On 10/17/2018
"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows for ...
By BEN Insights On 10/05/2018
Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
By Jessica Armstrong On 09/28/2018
While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.
By Ricky Ray Butler On 09/25/2018