Five Ways AI is Revamping Entertainment
What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing, brand integration, entertainment marketing, advertising, and more.
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How to Use AI to Scale Your Influencer Marketing Campaigns
Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
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Why Non-Gaming Companies Should Reach Gaming Audiences
66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
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How Brands Can Play the Driving Role in the Evolving Influencer Marketing Arena
Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
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Branded Entertainment Network Brings Deep Learning Technology To Its Leading Entertainment Marketing Campaigns
BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.
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A Closer Look at Binge Watching & Streaming
"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.
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Influencer Integrations Drive Campaign Success
Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
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Five Steps to Making the Most Impact from Influencer Marketing
While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.
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How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out
By integrating their events and influencer marketing strategies, brands can take a decent sized event and transform it into a global one with tens of millions participating, in real life and online.
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A Sunny Christmas: Tis the Season for Proactive Q4 Brand Integration
With audiences harder than ever to reach through traditional advertising, marketers are turning to brand integration as a way to break through the clutter during the all-important holiday season. Brand integration in film, television and, increasingly, influencer channels present robust opportunities for marketers to reach audiences by leveraging a behavior consumer often indulge in over[...] Learn More
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