Welcome to our hub for everything you need to know about BEN’s involvement in Cannes Lions 2019. WHO, WHAT, WHEN & WHERE Aside from the festival itself, we’re involved in a number of different events over the course of the week including The Drum Arms, Brand Innovators, and RTL Adconnect. Explore our schedule below to[...] Learn More
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‘Creative Disruption’ to Discuss Converging Worlds of Advertising, Entertainment and Data
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Growth Accompanied by Client Wins and Advancement of AI offerings
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The BEN business had its highest-grossing fourth quarter yet, with revenue up 72 percent compared to Q4 2017 and YOY revenue up 52%.
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What does this mean for brands? We recap our panel at CES that was originally featured in Campaign US.
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Artificial Intelligence (AI) has been on the tongues of marketers for years, but many are unsure how to use the tech when it comes to influencer campaigns.
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66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.
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Fueled in part by an expanding ability to gauge performance across all media, influencer marketing has actually become one of the most measurable of the entire media mix.
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BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.
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"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows.
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Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
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While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.
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