case studies

Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.

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Why Marketers Should Let Brand Integration History Repeat Itself

Today's entertainment outlets are ripe for product placement and brand integration -- but it has to be relevant, stresses Caressa Douglas, BEN SVP of Global Strategic Partnerships.

By  Caressa Douglas   On  06/15/2018

FEATURED: Cross-platform

How is Twitch a Viable Opportunity for Brands and Influencers?

Twitch's specialization ‘video games, pop culture, and conversation’ won’t appeal to everyone, but those that get it, love it, and that’s why by the close of 2017 Twitch was hot on the heels of YouTube, boasting hundreds ...

By  Ricky Ray Butler   On  06/14/2018

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Branded Entertainment Network Visits the NASDAQ

When it comes to viral video, CEO of Branded Entertainment Network Ricky Ray Butler doesn't believe in one-hit wonders. We talked about working with influencers and creating successful campaigns on NASDAQ's Social Media Geek Out.

By  Wes Morton   On  06/14/2018

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UPCOMING BEN EVENTS

June is rapidly approaching and we’re heading into a busy month here at BEN! But don’t worry, we’ve covered everything below for you so that you don’t miss a beat.

By  Jessica Armstrong   On  05/29/2018

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BEN CMO Discusses Brand Integration, Product Placement, and Influencer Marketing

In the podcasts, Greg Isaacs, the Chief Product and Marketing Officer, discusses what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, ...

By  Greg Isaacs   On  05/22/2018

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The Growing Role of Influencers

The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences

By  Mark Basset   On  05/15/2018