case studies

Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.

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A Closer Look at Binge-Watching & Streaming

"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows for ...

By  BEN Insights   On  10/05/2018

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Influencer Integrations Drive Campaign Success

Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.

By  Jessica Armstrong   On  09/28/2018

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Five Steps to Making the Most Impact from Influencer Marketing

While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.

By  Ricky Ray Butler   On  09/25/2018

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How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

By integrating their events and influencer marketing strategies, brands can take a decent sized event and transform it into a global one with tens of millions participating, in real life and online.

By  Ricky Ray Butler   On  09/18/2018

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A Sunny Christmas: Tis the Season for Proactive Q4 Brand Integration

The Q4 holiday season has traditionally been a peak period for the allocation of brand marketing budgets. Last November, TV ad spend grew to $241.3 million in the US during the holiday season, according to eMarketer’s 2016 ...

By  Kristin Glushon   On  08/28/2018

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Top Tips for Brand Integration

Branded Entertainment Network’s Stephanie Dade explains how producers can take full advantage of brand partnerships without compromising their creativity.

By  Stephanie Dade   On  08/21/2018