Cross Platform

Executing Global Influencer Campaigns

Unlike traditional media, social media is not bound by geographical barriers and is, therefore, capable of reaching a much bigger audience than most other forms of advertising.

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Product Placement Integration

A new official partnership between industry powerhouses promises a far more integrated future for integrated branded entertainment. Sector leader Branded Entertainment Network (BEN) has struck a deal with the Producers Guild of America (PGA) to, in its words, “access integration opportunities across film, television and new media from some of the most prolific producers in entertainment.” But[...] Learn More

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The Future of TV is Digital Influencers

The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can and should work together. Influencers from YouTube, Snapchat, Instagram and other digital platforms are no longer being used to just fill leftover year-end advertising budgets or to create hasty one-off projects. This creates a market[...] Learn More

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