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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Cross Platform
Product Placement Integration
A new official partnership between industry powerhouses promises a far more integrated future for integrated branded entertainment. Sector leader Branded Entertainment Network (BEN) has struck a deal with the Producers Guild of America (PGA) to, in its words, “access integration opportunities across film, television and new media from some of the most prolific producers in entertainment.” But[...] Learn More
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The Future of TV is Digital Influencers
The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can and should work together. Influencers from YouTube, Snapchat, Instagram and other digital platforms are no longer being used to just fill leftover year-end advertising budgets or to create hasty one-off projects. This creates a market[...] Learn More
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The Global Pivot Towards Brand Integration
A series of interviews hosted by BEN and Campaign during our time at Cannes Lions.
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Corbis Entertainment Relaunches as the Branded Entertainment Network (BEN)
Rebranding signals transformation of the company and its focus on empowering advertising with integration opportunities into the world’s most premium entertainment content.
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