Influencer

BEN at Cannes Lions 2019

Welcome to our hub for everything you need to know about BEN’s involvement in Cannes Lions 2019. WHO, WHAT, WHEN & WHERE Aside from the festival itself, we’re involved in a number of different events over the course of the week including The Drum Arms, Brand Innovators, and RTL Adconnect. Explore our schedule below to[...] Learn More

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Strategies for Influencer Marketing on Every Platform

Influencer marketing has become an essential part of the marketing mix. Taking a selective, strategic approach to each platform remains vital to create successful influencer programs. We’ll walk you through each one.

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Why Non-Gaming Companies Should Reach Gaming Audiences

66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don’t get involve risk getting left behind.

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