Influencer

4 Rules to Working with Influencers

Social-media influencers are the hottest trend to hit advertising in the last few years. According to a recent Ipsos study, 95% of branding professionals believe it is important for brands to engage with digital influencers. Unlike a solo commercial that comes from a production studio or media agency, each content creator is his or her[...] Learn More

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The Future of TV is Digital Influencers

The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can and should work together. Influencers from YouTube, Snapchat, Instagram and other digital platforms are no longer being used to just fill leftover year-end advertising budgets or to create hasty one-off projects. This creates a market[...] Learn More

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