Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.
66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don't get involve risk getting left ...
By Kristin Glushon & Brad Davis On 12/10/2018
Brands that align themselves with the right personalities will see real engagement, not the fake kind.
By Jake Maughan On 10/31/2018
Branded Entertainment Network Brings Deep Learning Technology To Its Leading Entertainment Marketing Campaigns
BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.
By Company Press Release On 10/17/2018
Top talent such as Richie Le, OKBaby and Ashely Nicole will help educate audiences around the realities of the disease, bringing awareness and opportunities to fight back.
By Press Release On 10/03/2018
While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.
By Ricky Ray Butler On 09/25/2018
By integrating their events and influencer marketing strategies, brands can take a decent sized event and transform it into a global one with tens of millions participating, in real life and online.
By Ricky Ray Butler On 09/18/2018