case studies

Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.

FEATURED: Influencers

Why Non-Gaming Companies Should Reach Gaming Audiences

66 percent of the US population plays video games, according to Nielsen, and in 2017 Business Insider reported Americans spent a total of $36 billion on the gaming industry. Brands that don't get involve risk getting left ...

By  Kristin Glushon & Brad Davis    On  12/10/2018

FEATURED: Influencers

Faux Influencers. Are They Just Like You?

Brands that align themselves with the right personalities will see real engagement, not the fake kind.

By  Jake Maughan   On  10/31/2018

FEATURED: Influencers

Branded Entertainment Network Brings Deep Learning Technology To Its Leading Entertainment Marketing Campaigns

BEN has built industry-tailored neural networks to help brands improve the success of campaigns across premium influencer, streaming, TV, and film content.

By  Company Press Release   On  10/17/2018

FEATURED: Influencers

Susan G. Komen Partners with BEN for Breast Cancer Awareness Campaign

Top talent such as Richie Le, OKBaby and Ashely Nicole will help educate audiences around the realities of the disease, bringing awareness and opportunities to fight back.

By  Press Release   On  10/03/2018

FEATURED: Influencers

Five Steps to Making the Most Impact from Influencer Marketing

While influencer marketing has become the go-to tactic for many marketers over the past five years, brands often continue to view the strategy as opportunistic one-off campaigns.

By  Ricky Ray Butler   On  09/25/2018

FEATURED: Influencers

How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

By integrating their events and influencer marketing strategies, brands can take a decent sized event and transform it into a global one with tens of millions participating, in real life and online.

By  Ricky Ray Butler   On  09/18/2018