The 2021 MTV Video Music Awards

The 2021 MTV VMAs reminded us that brands adopting the power of authentic placements in music videos create unmatched ROI and engagement.

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Return To Music Festivals

In-person music experiences are back! As superfans flood events, brands can engage audiences with exciting opportunities.

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Top 2020 Product Placement Integrations

With a massive boost in viewership from people streaming their favorite shows, films, and music videos from home, 2020 was a big year for companies that put themselves inside the content. Here are 20 of our favorite product placement integrations we executed last year.

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Music Videos

More than 2 billion people go to YouTube each month to experience music where over 85% of music video viewing happens (YouTube Internal Data). As viewing continues to grow, brands that integrate into this content create opportunities to drive awareness and purchase consideration.

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Brands Capitalize on the Power of Music on TikTok

Many of us are aware of music’s sweeping presence on TikTok. Songs set the tune to all types of trends, dances, challenges, lip syncs, and more on the platform.  This has had massive effects on the music industry and its consumers. Lil Nas X’s “Old Town Road” was an early example of a song’s TikTok[...] Learn More

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The Remarkable Reach and Impact of Music Video Integrations

While the forum for watching music videos has evolved considerably since MTV’s debut in 1981, audience demand for music video content has never been higher. In 2019, audiences collectively watched over 400 billion on-demand video streams, up 41% from 2018 [*Source: Nielsen]. In the wake of COVID-related stay-at-home orders, video viewership has climbed even higher,[...] Learn More

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Talk to BEN’s Influencer Marketing and Product Placement teams about how we can help you achieve your brand goals.
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