Music

The Remarkable Reach and Impact of Music Video Integrations

While the forum for watching music videos has evolved considerably since MTV’s debut in 1981, audience demand for music video content has never been higher. In 2019, audiences collectively watched over 400 billion on-demand video streams, up 41% from 2018 [*Source: Nielsen]. In the wake of COVID-related stay-at-home orders, video viewership has climbed even higher,[...] Learn More

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BEN at Cannes Lions 2019

Welcome to our hub for everything you need to know about BEN’s involvement in Cannes Lions 2019. WHO, WHAT, WHEN & WHERE Aside from the festival itself, we’re involved in a number of different events over the course of the week including The Drum Arms, Brand Innovators, and RTL Adconnect. Explore our schedule below to[...] Learn More

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A Sunny Christmas: Tis the Season for Proactive Q4 Brand Integration

With audiences harder than ever to reach through traditional advertising, marketers are turning to brand integration as a way to break through the clutter during the all-important holiday season. Brand integration in film, television and, increasingly, influencer channels present robust opportunities for marketers to reach audiences by leveraging a behavior consumer often indulge in over[...] Learn More

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Top Tips for Brand Integration

Branded Entertainment Network’s Stephanie Dade explains how producers can take full advantage of brand partnerships without compromising their creativity.

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