BEN Group Fuels New Business and Technology Developments as Content Production and Consumption Soar
In Q3, the Entertainment AI Company Welcomed New Clients, Broke YoY Records, and Expanded its Offerings in the Creator Economy
Read MoreIn Q3, the Entertainment AI Company Welcomed New Clients, Broke YoY Records, and Expanded its Offerings in the Creator Economy
Read More67% of TikTok users say they prefer to see branded content that features music and 68% better remember a brand that uses music they like.
Read MoreThe 2021 MTV VMAs reminded us that brands adopting the power of authentic placements in music videos create unmatched ROI and engagement.
Read MoreIn-person music experiences are back! As superfans flood events, brands can engage audiences with exciting opportunities.
Read MoreLearn all about the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign.
Read MoreWith a massive boost in viewership from people streaming their favorite shows, films, and music videos from home, 2020 was a big year for companies that put themselves inside the content. Here are 20 of our favorite product placement integrations we executed last year.
Read MoreMore than 2 billion people go to YouTube each month to experience music where over 85% of music video viewing happens (YouTube Internal Data). As viewing continues to grow, brands that integrate into this content create opportunities to drive awareness and purchase consideration.
Read MoreMany of us are aware of music’s sweeping presence on TikTok. Songs set the tune to all types of trends, dances, challenges, lip syncs, and more on the platform. This has had massive effects on the music industry and its consumers. Lil Nas X’s “Old Town Road” was an early example of a song’s TikTok[...] Learn More
Read MoreWhile the forum for watching music videos has evolved considerably since MTV’s debut in 1981, audience demand for music video content has never been higher. In 2019, audiences collectively watched over 400 billion on-demand video streams, up 41% from 2018 [*Source: Nielsen]. In the wake of COVID-related stay-at-home orders, video viewership has climbed even higher,[...] Learn More
Read MoreArtists are more interested than ever in partnering with brands to create meaningful, feel-good content and to provide relief to those in need.
Read MoreLivestreamed, intimate performances are popping up online in huge numbers and often without much notice, so BEN prepared a guide to help you find and ‘attend’ the digital concerts you don’t want to miss.
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