BEN Group Builds on Role as Creator Economy Architect with Official TikTok Sound Partnership
The Company Continues its Long-standing Sound-on Relationship with TikTok with Music Supervision, Clearance and Licensing Abilities
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Music
BEN Group Fuels New Business and Technology Developments as Content Production and Consumption Soar
In Q3, the Entertainment AI Company Welcomed New Clients, Broke YoY Records, and Expanded its Offerings in the Creator Economy
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3 Approaches Every Brand Should Consider for TikTok Campaigns with Music
67% of TikTok users say they prefer to see branded content that features music and 68% better remember a brand that uses music they like.
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The 2021 MTV Video Music Awards
The 2021 MTV VMAs reminded us that brands adopting the power of authentic placements in music videos create unmatched ROI and engagement.
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Return To Music Festivals
In-person music experiences are back! As superfans flood events, brands can engage audiences with exciting opportunities.
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The Rise of Product Placement and Influencer Marketing
Learn all about the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign.
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Top 2020 Product Placement Integrations
With a massive boost in viewership from people streaming their favorite shows, films, and music videos from home, 2020 was a big year for companies that put themselves inside the content. Here are 20 of our favorite product placement integrations we executed last year.
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Music Videos
More than 2 billion people go to YouTube each month to experience music where over 85% of music video viewing happens (YouTube Internal Data). As viewing continues to grow, brands that integrate into this content create opportunities to drive awareness and purchase consideration.
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Brands Capitalize on the Power of Music on TikTok
Many of us are aware of music’s sweeping presence on TikTok. Songs set the tune to all types of trends, dances, challenges, lip syncs, and more on the platform. This has had massive effects on the music industry and its consumers. Lil Nas X’s “Old Town Road” was an early example of a song’s TikTok[...] Learn More
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The Remarkable Reach and Impact of Music Video Integrations
While the forum for watching music videos has evolved considerably since MTV’s debut in 1981, audience demand for music video content has never been higher. In 2019, audiences collectively watched over 400 billion on-demand video streams, up 41% from 2018 [*Source: Nielsen]. In the wake of COVID-related stay-at-home orders, video viewership has climbed even higher,[...] Learn More
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Brands Move to Support Their Communities Through Music
Artists are more interested than ever in partnering with brands to create meaningful, feel-good content and to provide relief to those in need.
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