Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.
"What are you watching right now?" It's a common question to ask your friends these days. To keep you up to speed, we put together two handy infographics on the top streaming and most binged shows for ...
By BEN Insights On 10/05/2018
Over the last year, BEN has measured the effectiveness of numerous influencer campaigns. Here's what we found.
By Jessica Armstrong On 09/28/2018
Branded Entertainment Network’s Stephanie Dade explains how producers can take full advantage of brand partnerships without compromising their creativity.
By Stephanie Dade On 08/21/2018
Branded Entertainment Network announced today that the company is continuing its record-breaking year with April-June 2018 being its highest grossing quarter in BEN Group’s history. The company is on pace to increase its 2018 annual revenue by ...
By Company Press Release On 08/01/2018
With more than 35 years of experience under our belt, we have learned that the most effective brand integration needs to be planned and executed as a holistic strategy, stresses Ricky Ray Butler, CEO at BEN.
By Ricky Ray Butler On 07/06/2018
Today's entertainment outlets are ripe for product placement and brand integration -- but it has to be relevant, stresses Caressa Douglas, BEN SVP of Global Strategic Partnerships.
By Caressa Douglas On 06/15/2018