case studies
Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for brand integration, product placement, entertainment marketing, advertising, influencer marketing and more.
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Why Marketers Should Let Brand Integration History Repeat Itself
Today's entertainment outlets are ripe for product placement and brand integration -- but it has to be relevant, stresses Caressa Douglas, BEN SVP of Global Strategic Partnerships.
By Caressa Douglas On 06/15/2018
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How is Twitch a Viable Opportunity for Brands and Influencers?
Twitch's specialization ‘video games, pop culture, and conversation’ won’t appeal to everyone, but those that get it, love it, and that’s why by the close of 2017 Twitch was hot on the heels of YouTube, boasting hundreds ...
By Ricky Ray Butler On 06/14/2018
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Super Heroes, They Use Brands Just Like Us
As audiences celebrate the 10th anniversary of the widely successful Marvel Cinematic Universe, it is easy to forget that Marvel came to life from pen and ink to big and small screens over a few short years.
By Aaron Frank On 06/05/2018
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UPCOMING BEN EVENTS
June is rapidly approaching and we’re heading into a busy month here at BEN! But don’t worry, we’ve covered everything below for you so that you don’t miss a beat.
By Jessica Armstrong On 05/29/2018
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BEN CMO Discusses Brand Integration, Product Placement, and Influencer Marketing
In the podcasts, Greg Isaacs, the Chief Product and Marketing Officer, discusses what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, ...
By Greg Isaacs On 05/22/2018
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BEN Announces Record Revenue and a Host of New Clients
BEN’s Record Revenue Bolstered by New Client Wins and Deal Extensions, and Will Expand Client Development Team
On 05/01/2018