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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments

Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every presentation at this year’s NewFronts spent more time on ways for marketers to get inside the content than on the 30-second spots that surround it. And at this year’s upfronts, the emphasis shifted from the industry’s typical cavalcade of fall show sizzle reels[...] Learn More

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BEN Prepares for Influencer Marketing-Driven Holiday Shopping Season with New AI Tools and Team Expansion

SHERMAN OAKS, Calif.–(BUSINESS WIRE)–BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced a new executive hire, record-breaking company growth, and expanded AI capabilities in Q3. BEN has seen exponential growth in 2020, and has continued to expand its team, AI tools, and client roster. In Q3,[...] Learn More

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