When you visit the Web Site, BEN sends your computer a cookie, which is a small file that resides on your computer’s hard drive and contains non-personally identifiable information about the user. Cookies only identify the user’s computer. Cookies allow BEN to make its Web Site more useful by storing information about your preferences. For example, BEN will send your computer a cookie to maintain default settings such as your language preference. You can set your browser’s options not to accept cookies, but this may prevent you from accessing all of the features of the Web Site.
BEN uses a third party to assist in managing the licensing of our images. This third party uses clear GIFs, a tiny 1×1 pixel GIF, to digitally watermark our images, in both a visible and invisible manner. When you purchase a licensed image from us, the visible watermark is then removed from the image, however, in certain lower resolution images, an invisible watermark may remain, allowing BEN and the third party to track certain usage of such images on the Internet.
We use “pixel tags” (also called “web beacons” or “clear gifs”), which are tiny graphic images, on our websites and in our emails. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our websites and our advertising. We work with service providers that help us track, collect, and analyze this information.
Pixel tags on our sites may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the sites. This information may include your computer’s Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites.
Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an e-mail message from us. We also work with third-party companies, including Google, that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may collect information about your visits to our websites and your interaction with our advertising and other communications. If you would like more information about this practice or to opt out of having your information used by these companies, please visit http://www.networkadvertising.org/managing/opt_out.asp.
We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our websites, to personalize your online experience, to tailor our communications with you, to determine the effectiveness of our advertising, and for other internal business purposes.
Cookies Used by BEN Brand Web Sites
Below is information on the cookies that may be created on your computer when you visit a BEN brand Web Site, with links to relevant resources containing further information about specific cookies and policies of any Third Party Providers.
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