Can AI live up to the hype? Is it already? In this special issue of The DRUM, leaders in artificial intelligence such as IBM Watson, Made.com, Branded Entertainment Network, GSK, and more discuss the impact of the transformative technology.

Inside the guide you’ll learn:

  • Applications of AI already in the market today
  • Challenges marketers face in an evolving media landscape
  • The importance of data, both structured and unstructured
  • Artificial intelligences’ effects on creativity
  • The growth of AI and where it’s expanding
  • How AI is revolutionizing entertainment, brand integration, and influencer marketing

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