The Rise of Product Placement and Influencer Marketing
Learn all about the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign.
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BEN Expands Executive Team With Key Senior Hire For Its Product Placement Business
Pauline Malcolm-Thornton Joins as SVP of Client Development to Drive Sales Growth for Product Placement Division
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Bending the Rules: Innovation in the World of Decentralized Content (Forbes)
Explore how traditional film, streaming and social media are changing the rules of content creation and distribution — and how brands can find loyal and engaged audiences.
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Content You’ll Fall For This Valentine’s Season
It’s that special time of year when romance—and with it the sweet aromas of flowers and chocolate—fill the air. And whether you’re trying to impress that special someone, keep the sparks flying, or embrace bachelor life and treat yo-self, Valentine’s Day can be fun for everyone. And what fun is the staple holiday for romance[...] Learn More
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BEN Closes 2020 With Rapid Business Growth, Continued Innovation in AI
2020 Marked by TubeBuddy Acquisition, Major Strides in Influencer and Product Placement Divisions, and Investment in Industry-Leading AI Capabilities
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Top 2020 Product Placement Integrations
With a massive boost in viewership from people streaming their favorite shows, films, and music videos from home, 2020 was a big year for companies that put themselves inside the content. Here are 20 of our favorite product placement integrations we executed last year.
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In (Home) Theaters Now: The Rise of Premium Video on Demand
Premium Video on Demand has proven successful for both studios and audiences. When considering things like viewer preferences, revenue split, and more, PVOD will only grow from here.
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Staying Home. Staying Safe. Shopping More.
Long before Covid-19 made ordering everyday items a necessity rather than a convenience, online shopping had been an increasingly appealing option for consumers. Globally, e-commerce increased to $3.5 trillion in 2019 up from $1.5 trillion in 2015. With the myriad issues the pandemic has caused for brick and mortar retail, online commerce is expected to[...] Learn More
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BEN Wins 2020 ‘Agency of the Year’ Streamys Award
BEN recognized for industry-leading work over the past year, executing 270+ massive campaigns, signing 60+ new brands, and becoming a force for change.
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Music Videos: Visual Storytelling Sees New Levels of Popularity
More than 2 billion people go to YouTube each month to experience music where over 85% of music video viewing happens (YouTube Internal Data). As viewing continues to grow, brands that integrate into this content create opportunities to drive awareness and purchase consideration.
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