The Rise of Product Placement and Influencer Marketing
Learn all about the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign.
Read MoreLearn all about the latest developments and capabilities available to marketers through brand integration, with insights, tips, and case studies to inspire your next big campaign.
Read MorePauline Malcolm-Thornton Joins as SVP of Client Development to Drive Sales Growth for Product Placement Division
Read MoreExplore how traditional film, streaming and social media are changing the rules of content creation and distribution — and how brands can find loyal and engaged audiences.
Read MoreIt’s that special time of year when romance—and with it the sweet aromas of flowers and chocolate—fill the air. And whether you’re trying to impress that special someone, keep the sparks flying, or embrace bachelor life and treat yo-self, Valentine’s Day can be fun for everyone. And what fun is the staple holiday for romance[...] Learn More
Read More2020 Marked by TubeBuddy Acquisition, Major Strides in Influencer and Product Placement Divisions, and Investment in Industry-Leading AI Capabilities
Read MoreWith a massive boost in viewership from people streaming their favorite shows, films, and music videos from home, 2020 was a big year for companies that put themselves inside the content. Here are 20 of our favorite product placement integrations we executed last year.
Read MorePremium Video on Demand has proven successful for both studios and audiences. When considering things like viewer preferences, revenue split, and more, PVOD will only grow from here.
Read MoreLong before Covid-19 made ordering everyday items a necessity rather than a convenience, online shopping had been an increasingly appealing option for consumers. Globally, e-commerce increased to $3.5 trillion in 2019 up from $1.5 trillion in 2015. With the myriad issues the pandemic has caused for brick and mortar retail, online commerce is expected to[...] Learn More
Read MoreBEN recognized for industry-leading work over the past year, executing 270+ massive campaigns, signing 60+ new brands, and becoming a force for change.
Read MoreMore than 2 billion people go to YouTube each month to experience music where over 85% of music video viewing happens (YouTube Internal Data). As viewing continues to grow, brands that integrate into this content create opportunities to drive awareness and purchase consideration.
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