Anatomy of a Product Placement

Refrigerators aren’t movie stars, but they can pose a particular problem when they have a cameo onscreen. When Larry David casually opens the door in “Curb Your Enthusiasm,” those shelves need to be full of food and drink, and each one of those items is likely to have a brand: Perrier sparkling water, Pacific chicken[...] Learn More

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The New Rules of In-Person Activations

As we see more cities begin to do away with COVID restrictions, it might seem like we’re finally on the verge of entering our long-awaited post-pandemic era. Both brands and marketers have taken note, jumping on opportunities left and right for in-person activations at live events, festivals, and conferences. But let’s not get ahead of ourselves: It’s becoming increasingly clear that we can no longer rely on our pre-COVID activation playbook.

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Celebrating Pride Month with Entertainment to Watch

Every June we celebrate Pride Month – a time to reflect on the progress we’ve made as a society and recognize the work still needed to create a more inclusive world for all. In honor of Pride Month, we are pleased to showcase our favorite content highlighting LGBTQ+ characters, stories, and artists.

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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments

Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every presentation at this year’s NewFronts spent more time on ways for marketers to get inside the content than on the 30-second spots that surround it. And at this year’s upfronts, the emphasis shifted from the industry’s typical cavalcade of fall show sizzle reels[...] Learn More

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Industry Intel: Brands See Value Partnering with Gaming Creators

There’s a lot of hype around the metaverse today—and for the most part, it’s too early to say how it will evolve. But there are some trends to be mindful of. Ricky Ray draws from his deep experience in the industry to share what brands and creators need to know.

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