Staying Home. Staying Safe. Shopping More.

Long before Covid-19 made ordering everyday items a necessity rather than a convenience, online shopping had been an increasingly appealing option for consumers. Globally, e-commerce increased to $3.5 trillion in 2019 up from $1.5 trillion in 2015. With the myriad issues the pandemic has caused for brick and mortar retail, online commerce is expected to[...] Learn More

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Music Videos: Visual Storytelling Sees New Levels of Popularity

More than 2 billion people go to YouTube each month to experience music where over 85% of music video viewing happens (YouTube Internal Data). As viewing continues to grow, brands that integrate into this content create opportunities to drive awareness and purchase consideration.

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Sleigh What?! ‘What to Watch’ Holiday Edition

What better way to end the year than sipping hot chocolate with friends and family while enjoying the best ‘Santa-mental’ films, episodes, and specials at this magical time of year. We’ve gift-wrapped a list of our favorite holiday films, not-so holiday films, and TV specials. Light the yule log, stuff the turkey (or whatever you[...] Learn More

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Brands Capitalize on the Power of Music on TikTok

Many of us are aware of music’s sweeping presence on TikTok. Songs set the tune to all types of trends, dances, challenges, lip syncs, and more on the platform.  This has had massive effects on the music industry and its consumers. Lil Nas X’s “Old Town Road” was an early example of a song’s TikTok[...] Learn More

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BEN Prepares for Influencer Marketing-Driven Holiday Shopping Season with New AI Tools and Team Expansion

SHERMAN OAKS, Calif.–(BUSINESS WIRE)–BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced a new executive hire, record-breaking company growth, and expanded AI capabilities in Q3. BEN has seen exponential growth in 2020, and has continued to expand its team, AI tools, and client roster. In Q3,[...] Learn More

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