Refrigerators aren’t movie stars, but they can pose a particular problem when they have a cameo onscreen. When Larry David casually opens the door in “Curb Your Enthusiasm,” those shelves need to be full of food and drink, and each one of those items is likely to have a brand: Perrier sparkling water, Pacific chicken broth, Clover cottage cheese. Maybe there will even be a box of Cheerios on top of it, as in a recent episode of “Euphoria.” The fridge itself will have a brand, too, of course. All of this must usually be negotiated through carefully considered placements that give these products their 15 seconds (or less) of fame.
Continue reading this article where it was originally published in The New York Times.