Scale Your Influencer Marketing Campaign With a Performance-Driven Strategy

With 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has become top of mind for marketers. Rather than just a brand-building opportunity, marketers are looking for their influencer investments to drive real conversions.

Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro

When a car accident in 2002 rendered her an amputee paralyzed from the waist down, Marcela Marañon struggled to come to terms with her disability. But despite the challenges that came with this life-altering experience, Marcela eventually blossomed into an outspoken advocate, posting on platforms like Instagram, Facebook, and TikTok to share inspiring messages about her life as a wheelchair user.

How Brands Can Make Pride Last All Year Long

With more access to information than ever, today’s consumers approach brands with a significant degree of skepticism—in fact, a 2021 survey found that 71% of consumers had little faith that brands would deliver on their promises. And while consumers expect brands to take a stand on social issues, they’re also quick to call them out when they feel a brand’s messaging rings hollow.

Who’s Next: Get to Know Hunter Prosper!

The New Rules of In-Person Activations

As we see more cities begin to do away with COVID restrictions, it might seem like we’re finally on the verge of entering our long-awaited post-pandemic era. Both brands and marketers have taken note, jumping on opportunities left and right for in-person activations at live events, festivals, and conferences. But let’s not get ahead of ourselves: It’s becoming increasingly clear that we can no longer rely on our pre-COVID activation playbook.