Who’s Next: Get to Know Hunter Prosper!
As we see more cities begin to do away with COVID restrictions, it might seem like we’re finally on the verge of entering our long-awaited post-pandemic era. Both brands and marketers have taken note, jumping on opportunities left and right for in-person activations at live events, festivals, and conferences. But let’s not get ahead of ourselves: It’s becoming increasingly clear that we can no longer rely on our pre-COVID activation playbook.Read More
There’s a lot of hype around the metaverse today—and for the most part, it’s too early to say how it will evolve. But there are some trends to be mindful of. Ricky Ray draws from his deep experience in the industry to share what brands and creators need to know.Read More
Brand-creator partnerships are usually about creators amplifying the work of brands. On Creator Day, we encourage brands to flip the script and amplify creators! Whether that be sharing their work online or celebrating milestones together, Creator Day is a chance for brands to build stronger, more rewarding relationships with the creator community.Read More
BEN’s VP of DEI and Strategy shares her passion for the work and talks about how she’s bringing DEI to BEN’s team, partnerships and work.Read More
How can companies best partner with celebrity influencers? Here are tips for approaching and working with celebrity creators to promote a brand.Read More
Brand awareness campaigns are often viewed as an exercise in volume: more exposure means more awareness. But with custom metrics from a brand lift study, brands can create strategic campaigns that move the needle.Read More