The New Rules of In-Person Activations

As we see more cities begin to do away with COVID restrictions, it might seem like we’re finally on the verge of entering our long-awaited post-pandemic era. Both brands and marketers have taken note, jumping on opportunities left and right for in-person activations at live events, festivals, and conferences. But let’s not get ahead of ourselves: It’s becoming increasingly clear that we can no longer rely on our pre-COVID activation playbook.

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Influencer Marketing is a Full-Funnel Strategy

Influencer marketing has matured into a full-funnel strategy. And the timing is perfect: as online ads and other traditional marketing tactics continue to lose effectiveness, smart marketers are shifting their budgets to influencer marketing.

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The Metaverse Will Be Led by Creators

There’s a lot of hype around the metaverse today—and for the most part, it’s too early to say how it will evolve. But there are some trends to be mindful of. Ricky Ray draws from his deep experience in the industry to share what brands and creators need to know.

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Three Ways Brands Can Celebrate International Creator Day on April 23

Brand-creator partnerships are usually about creators amplifying the work of brands. On Creator Day, we encourage brands to flip the script and amplify creators! Whether that be sharing their work online or celebrating milestones together, Creator Day is a chance for brands to build stronger, more rewarding relationships with the creator community.

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