4 Tips for Producing Standout Holiday Creator Campaigns

You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or not, national retailers started rolling out end-of-year holiday items and Black Friday and Cyber Monday deals as early as October this year. With holiday shopping and festivities kicking off earlier than ever, marketers are already in the midst of planning[...] Learn More

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More Than Just A Product: Here’s Why Your Brand Values Matter

From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand, companies are no longer staying silent on issues that matter. And with good reason: Consumers are more socially conscious than ever before.  Nearly 60% of Americans believe brands should take a public stance on social justice, racial discrimination, and environmental[...] Learn More

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AI Can’t Replicate Creativity—But It Can Improve It

In the world of influencer marketing, creative AI can aid both sides of the industry by enabling brands to reach their audiences while giving creators the freedom to focus on their craft. The result? Productive brand-creator relationships that generate more impactful content, driving better engagement and conversions across the board.

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Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro

When a car accident in 2002 rendered her an amputee paralyzed from the waist down, Marcela Marañon struggled to come to terms with her disability. But despite the challenges that came with this life-altering experience, Marcela eventually blossomed into an outspoken advocate, posting on platforms like Instagram, Facebook, and TikTok to share inspiring messages about her life as a wheelchair user.

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How Brands Can Make Pride Last All Year Long

With more access to information than ever, today’s consumers approach brands with a significant degree of skepticism—in fact, a 2021 survey found that 71% of consumers had little faith that brands would deliver on their promises. And while consumers expect brands to take a stand on social issues, they’re also quick to call them out when they feel a brand’s messaging rings hollow.

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The New Rules of In-Person Activations

As we see more cities begin to do away with COVID restrictions, it might seem like we’re finally on the verge of entering our long-awaited post-pandemic era. Both brands and marketers have taken note, jumping on opportunities left and right for in-person activations at live events, festivals, and conferences. But let’s not get ahead of ourselves: It’s becoming increasingly clear that we can no longer rely on our pre-COVID activation playbook.

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